Social Media for Enterprise

Today, the Phyrtual Innovation Gym will host a free training day dedicated to immigrant citizens on the use of Facebook to promote entrepreneurial activities, manage organisations and consolidate communities and networks.

The first part of the day will be dedicated to the Train the Trainers session for schoolteachers and CPIA trainers. The second part, Train the Learners, will address immigrant citizens.

PROGRAMME

Morning Session – TRAIN THE TRAINERS

08.30 am – REGISTRATION

10.00 am – WELCOME

• Alfonso Molina, Professor of Technology Strategy, University of Edinburgh and Scientific Director, Fondazione Mondo Digitale
• Francesca Capobianchi, Community Engagement Market Lead at Facebook
• Ugo Melchionda, President, Centro Studi e Ricerche IDOS

Samira Bellali, Community Services Councillor, Embassy of Morocco in Italy will also be present

10.30 – 12.30 am – TRAINING

Francesca Capobianchi, Community Engagement Market Lead at Facebook and Team Facebook

Afternoon Session – TRAIN THE LEARNERS

2.30 pm – REGISTRATION AND ETHNIC WELCOME BUFFET

3.00 pm – WELCOME

• Alfonso Molina, Professor of Technology Strategy, University of Edinburgh and Scientific Director, Fondazione Mondo Digitale
• Laura Bononcini, Head of Public Policy Italy, Facebook
• Indra Perera, President CNA World

3.15 pm – WHEN SOCIAL MEDIA IS STRATEGIC

• Francesca Capobianchi, Community Engagement Market Lead at Facebook

4.45 pm – ENTREPRENEUR’S EXPERIENCES

5.00 pm – CONCLUSIONS