Innovation in the context of European R&D collaborative programmes: The case of multimedia and the newspaper industry
In
This paper looks at how European R&D programmes are helping European companies, universities and laboratories to innovate in a situation of great uncertainty generated by the advent of multimedia technology. It looks at the specific case of a European collaborative ‘multimedia newspaper’ project, with specific emphasis on the project’s strategic methodology which draws on a systematic understanding of the nature of processes involved in the emergence of new technologies such as the ‘multimedia newspaper’. This methodology treats the entire process as one of creating a multimedia-newspaper ‘sociotechnical constituency’ – in which major constituents are the final ‘readers’, and business organizations able to exploit the technology. A brief description of multimedia developments in the newspaper industry is included.
